Newsmachine – Pricing update (February 2026)
EDIT: The price update will now come into effect from April 9, 2026
We've been on quite a journey together since June 2024, and I wanted to take a moment to walk you through what's changing and what it means for you.
When we took on Warmachine, we inherited a complicated manufacturing setup that didn't have established cost-of-goods (COGS) data. In other words, there wasn't a clear picture of the direct costs involved in making the range. Our production team has spent the past 18 months doing the hard work of figuring that out, as well as scaling up manufacturing to meet demand. That's meant:
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Building a network of manufacturers around the world, so the US facility isn't having to support global supply
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Introducing international production while balancing changing tariffs and logistical costs
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Transitioning some sets into HIPS plastic
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Analysing the true costs involved in producing, warehousing, and distributing Warmachine globally
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Making efficiency improvements across the board
With a better understanding of the figures in hand, the next step was making sure Warmachine keeps growing sustainably. In some cases, that meant rebalancing prices.
It's worth noting this is the first price rebalance since Mark IV launched, which means prices have been held at 2021/22 levels ever since we took on the line.
Rather than a blanket percentage increase, we've gone through the entire range line by line, looking at the contents and true cost of production for each set. Every updated price has been calculated against the individual value of the models inside. Core Expansions are a good example; the adjustment is small, but the added value inside each set for the community is still significant, averaging at around $48.
P3 Paints are also part of the rebalance, with adjustments of between 3% and 5.5% depending on territory, reflecting the differing costs of getting them from the UK factory to each region.
Importantly, your trade discount stays exactly the same. The rebalancing applies to RRP, so your margins won’t change.
The rebalancing will come into effect from April 9, and we're sharing this now to give you and your community time to plan.
The window between now and April 2 is a great opportunity to promote orders at current prices, and we'd encourage you to use it. Our team will be in touch to support you with that, and you can always reach us on b2b@steamforged.com (or contact your account manager).
As always, thank you for stocking Warmachine and for being part of growing the game.
Toby Davies
Commercial Director
